Top 10 things Toyota must do to handle PR car crash
The Drum asked McCann Erickson Birmingham's PR team to collate their ten suggestions for protecting the Toyota brand as it looks to run the media guantlet while in the depths of a crisis. The compay is...
View ArticleBP PR: a well oiled machine?
With oil from its ruptured rig in the Gulf of Mexico now reaching the shoreline of Louisiana, and with the White House’s “boot on the throat” stance refusing to ease up, the eyes of the world are...
View ArticleCrisis PR look at BP's decision to halt its marketing
With BP deciding to put a halt to its marketing for the time being, while the brand looks to deal with the oil spill in the Gulf of Mexico, crisis PR expert Jonathan Hemus looks at why the move is ‘a...
View ArticleCrisis PR: Social media and BP chief executive's PR strategy
Brian Beech, joint MD of Euro RSCG Biss Lancaster takes a look at the Tony Hayward, chief executive of BP’s failed public relations strategy. We are at the crossroads in the relationship between...
View ArticleCrisis PR: Hemus highlights improvement in social media use amidst travel chaos
Crisis PR expert Jonathan Hemus has said that while travelers struggle to get to their destinations across the UK, he can see an improvement in the use of social media within the communications being...
View ArticlePR experts applaud Lufthansa's crisis communications approach to...
In the wake of the devastating revelations surrounding the Germanwings crash in the French Alps, airlines have now pledged to change their rules to ensure at least two crew members are present in the...
View ArticleBoots says it 'doesn't recognise' NHS check-up scam claims as...
Boots has told The Drum that it "doesn't recognise" claims which have emerged from a Guardian investigation accusing the brand of forcing staff to exploit an NHS scheme to boost profits.The pharmacy...
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